Copywriter: Lisa Fernández
Copywriter: Isabel Paris
Art director: Vladena
Art director: Justin Alcala
GAP X Coral morphologic
The brief was to choose a famous or old brand that wasn't fully connecting with Gen Z and create a campaign to reach this audience. My team and I chose GAP and decided to make it socially responsible by collaborating with Coral Morphologic, creating magical swimwear that showed coral reefs' beauty, and donating a percentage of the sales to help preserve them.