"Disconnect to Reconnect" - Riviera Nayarit

Effie Award Mexico 2021. Riviera Nayarit needed a new campaign to let people know they were opening their doors again after a year of pandemic. During Covid, everyone was more connected to their devices than ever before. This concept invited people to disconnect from their homes, screens, and everyday routine to visit Riviera Nayarit and reconnect with what is truly important and has been missing for a year. This campaign was translated and launched in the US, Canada, and Mexico.